How AI search actually works for local businesses.
- 8 min read
How to list your business in ChatGPT — and why there is no form
People look for a ChatGPT submission form because that is how Google Business Profile works. There is not one. But since a July 2026 licensing deal, the business cards ChatGPT shows for local searches almost all draw on Yelp, which makes your Yelp page the closest thing to a ChatGPT listing. Bing Places is worth half an hour after that.
Read→ - 13 min read
What is GEO for a local business — and does yours actually need it?
For a local business, GEO is mostly local SEO fundamentals plus a different way of measuring. Four questions that decide whether it applies to you yet, what the work actually consists of, and the four things you will get sold that do not work.
Read→ - 13 min read
We scanned 399 local businesses. Only 7% got named by the AI we asked.
Perplexity assembles local recommendations from directories, roundup lists and a few Reddit threads — 54% of its citations went to something other than a business website. Ask ChatGPT and Gemini the same questions and the sources barely overlap. Structured data showed no measurable effect on being cited. Review volume did.
Read→ - 12 min read
Why GEO for a local business is a different problem than GEO for a brand
Geography multiplies the prompt set, the assistants disagree about local, and the answer has room for three names. Five structural differences between brand GEO and local GEO — and the four questions they imply for anyone selling you a tool.
Read→ - 11 min read
How to check if AI assistants recommend your business
Ask what a customer would ask, three times, in three fresh chats. Then read the sources rather than the answer. A step-by-step method, with the research behind each step and the three things not to buy afterward.
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